OFfice of
Design & Revenue
Kit
Project Reports
Kit. Ops
REVENUE INFRASTRUCTURE // BUILDING BUSINESS ENGINES // DOCUMENTED YIELD // SYSTEMIC INTERVENTION // ENGINEERED VELOCITY // TOTAL SYSTEM DESIGN // SCALABLE FRAMEWORKS // MARKET AUTHORITY // OPERATIONAL CLARITY //
001
Feathr
SaaS Scale-Up // Go-To-Market Architecture
A. THE SPECS Client Vertical: Tech / Series A Startup Location: Gainesville, FL Scope: Revenue Operations & Ecosystem Development Context: High-Growth to Crisis Management (COVID Pivot) B. THE OPERATIONAL DRAG Post-Series A resource leakage. The company had a high volume of dormant inbound leads that weren't converting into pipeline. The sales culture focused heavily on manual cold outreach, ignoring the asset-rich marketing database. Additionally, the partnership ecosystem was nascent and under-managed, leaving the company vulnerable to single-channel volatility. C. THE DIRECTIVE Phase 1 (Inbound): Structure the Demand Gen engine to process 1,200 MQLs (Marketing Qualified Leads) per month. Establish a rigorous qualification protocol to achieve a 12% MQL-to-MQO conversion rate. Phase 2 (Partnerships): Professionalize the existing ad-hoc partnership list. Construct an ecosystem capable of generating 50–75 net-new Sales Qualified Opportunities (SQOs) per quarter. D. THE KIT. INTERVENTION Inbound Architecture: Managed a 3-person SDR unit and created a sales enablement library (scripts, emails, video explainers) to standardize the First Touch experience. Tech Stack Integration: Orchestrated the flow between HubSpot (Marketing) and Salesforce (Reporting) to track lead provenance and conversion ratios. Ecosystem Management: Took ownership of the fragmented partnership channel and expanded it to a portfolio of 50+ annual activations (20-30 Event Partnerships + 20-30 Content Partnerships), handling full negotiation, logistics, and strategy. E. THE YIELD Stabilized the lead-to-revenue pipeline, consistently hitting the 12% conversion target on 1,200 monthly leads. The Partnership Channel evolved from a side-project into a primary revenue driver, securing critical market reach during the industry contraction of 2020.
002
CoverTree
Manufactured Home Insurance
Insurtech Hyper-Growth // Revenue Operations
A. THE SPECS Client Vertical: Insurtech / Manufactured Housing Location: Detroit, MI Scope: Full-Stack Revenue Operations & Tech Architecture Context: Pre-Series A Scaling // 1,400% Revenue Surge B. THE OPERATIONAL DRAG The company had aggressive Series A targets ($30k to $450k MRR), but the existing infrastructure was a throttle on velocity. The sales floor relied on manual grit, which was physically incapable of handling the volume required. The goal was violent growth, but the engine was missing. C. THE DIRECTIVE Architect the Surge: Build the systems required to drive and sustain a 1,400% revenue increase. Professionalize: Replace ad-hoc workflows with an enterprise-grade HubSpot architecture to secure institutional investment confidence. D. THE KIT. INTERVENTION HubSpot Architecture: Deployed HubSpot (Marketing, Sales, Service, Ops). Onboarded and integrated Kixie telephony. Built Custom Objects and Workflows to automate the complex multi-product sales funnel. Process Engineering: Acquired Insurance Licensure to map regulatory-compliant workflows. Created the Sales Playbook, produced Loom video libraries for asynchronous training, and developed enablement documentation to ensure uniform execution during rapid hiring. Strategic Alignment: Acted as the sole operational bridge between Growth, CS, and Channel departments. E. THE YIELD Catalyzed and sustained a 1,400% revenue increase in 7 months. The operational foundation supported and enabled the company's Series A raise.
003
Kit. Visuals
Concept IP
A. THE SPECS Vertical: Analog Culture / IP Development Location: High Springs, FL Scope: Creative Strategy & World Building Project: The Artifact // Pseudonym: Opaline Fields B. THE CREATIVE DRAG The challenge was to demonstrate high-level Creative Operations through a tangible product. Standard portfolios often fail to show the depth of world-building capabilities. The objective was to construct a fully realized IP that synthesizes disparate genres - Historical Mystery, Psychological Drama, and Spiritual Transcendence - into a coherent, market-ready asset. C. THE DIRECTIVE World Build: Construct the geography, history, and sensory identity of a fictional universe to serve as the foundation for a multi-media IP. Format Execution: Produce a 50-60 page Graphic Novelette (hand-bound book) to serve as the physical proof of the strategy. D. THE KIT. INTERVENTION Narrative Engineering: Designed the Convergence Protocol - interweaving three discrete narrative paths (The Purposeful Wanderers, The Methodical Timekeepers, and The Scholar) to trigger a structural apotheosis within the story. Hybrid Visual Synthesis: Executed a complex artistic workflow combining hand-cut collage, public domain archives, and generative AI (Midjourney). This analog-digital synthesis created a unique visual texture that reinforced the "found artifact" aesthetic. Sonic Branding: Curated a specific sonic palette and companion playlist to accompany the text, grounding the fiction in auditory reality for a multi-sensory reading experience. Production Ops: Managed the full lifecycle of the IP under the pseudonym Opaline Fields. Executed the physical production entirely in-house under Kit. Visuals, utilizing professional-grade printing hardware and hand-binding protocols for both digital and physical editions. E. THE YIELD A fully realized IP Sourcebook and 60-page Graphic Novelette ready for distribution in both digital and physical hand-bound formats. The project serves as the integrated portfolio anchor, demonstrating the ability to translate abstract vision into concrete, marketable assets through creative strategy.
004
Henry Graphics & Architectural Signage
Industrial Manufacturing // Architectural Signage
A. THE SPECS Client Vertical: Architectural Fabrication Location: Atlanta, GA Scope: Full-Lifecycle Project Management Context: High-Stakes Compliance & Logistics B. THE OPERATIONAL DRAG The client required complex physical assets (custom signage) to be installed in high-regulation environments (Airports, Hospitals, Active Construction Sites). A failure in permitting or fabrication measurements would result in costly production waste and missed deadlines. C. THE DIRECTIVE End-to-End Ownership: Serve as the single point of truth from the initial sales handshake through to the final bolt installation. Revenue Generation: Drive new business acquisition while simultaneously managing the delivery of those sold projects. D. THE KIT. INTERVENTION Field Logistics: Conducted on-site technical surveys at active construction zones to ensure fabrication data matched physical reality. Regulatory Navigation: Managed the entire compliance lifecycle, coordinating directly with Metro Atlanta municipalities to secure code permits and avoid legal bottlenecks. Cross-Functional Command: Bridged the gap between the Design Studio and the Fabrication Floor, ensuring the sold vision was buildable and installable. E. THE YIELD Generated $220k/quarter in new business revenue. Successfully delivered complex installations for high-profile clients with zero compliance failures.
005
Opp
Agency Operations // Co-Founder & COO
A. THE SPECS Role: Co-Founder / Head of Operations Location: Manhattan, NY Scope: Infrastructure, Automation, & Culture Context: Bootstrapping a B2B Agency from Zero to Scale B. THE OPERATIONAL DRAG As a new agency scaling headcount, we faced the founder's trap - manual processes were unscalable, team culture was undefined, and client communication was scattered across disparate channels. We needed to move from "hustle" to "system" to support new hires and earn new clients' business. C. THE DIRECTIVE Procure and implement a unified Tech Stack to automate the sales engine. Construct the froundwork for culture to ensure new hires land in a positive, productive system. Goal: Deliver a 10x ROI on operational spend through efficiency. D. THE KIT. INTERVENTION Stack Implementation: Deployed HubSpot (CRM), Kixie (Telephony), Vidyard (Video Sales), and Reveal (Partnerships) to modernize the revenue engine. Strategy & Mapping: Defined new pricing structures and mapped Ideal Client Profiles (ICP) to focus sales efforts on high-value targets. Basecamp Architecture: Generated ~10 operational projects (Hiring, Culture, Sales, Partnerships) and assigned step-by-step action items to enforce accountability across the founding team. E. THE YIELD Achieved a 10x ROI on operational setup within 4 months. Transformed the agency from a manual startup into a documented, automated sales environment capable of autonomous growth.
Project Reports
Kit.Visuals
CREATIVE DIRECTION // WORLD BUILDING // ANALOG COLLAGE // HIGH-FIDELITY ASSETS // FOUND & EPHEMERAL MATERIALS // ANALOG & DIGITAL SYNTHESIS //
006
Album & Book Covers
These covers are constructed using generative AI, collage, and typography. The focus is on creating a visual world for musicians and authors that feels archival. By layering digital tools with standard design, the work establishes a history for the project before it is ever heard or read.
007
RURAL STUDIES
This series uses generated AI images and typography to map the archetypes and structural issues found in the South. As a witness and product of this environment, I use pattern recognition to document the pathologies of the region. The work translates complex, weighted material into clear visual narratives.
008
The Artifact
The Artifact is a 60-page book set in 1932 Cairo. The narrative follows the meeting of three groups at a desert site where a source of pure goodness is hidden to protect it from the world. This is a fully realized intellectual property based in historical fiction, psychological drama, and spirituality. It serves as a portfolio piece for Kit. to showcase creative strategy and direction.
009
paper + thread
This series utilizes found vintage postcards with hand-embroidery. Native American symbols and titles inspired by the works of Jung, Campbell, writings from the back, and phrases from my past are used to explore the relationship between the trace of the past and the craft of the present. The work focuses on the tactile connection between paper, thread, and time.
010
The Domus Chlorophyll Collection
analog textile works
The cover graphic for a clothing collection created for analog textile works. The image was developed through analog collage and generative AI to evoke a connection to the organic world. The project demonstrates the translation of physical, hand-sewn work into a digital brand environment.
011
Partake Foodie
Created for a New York food coach to provide eye-catching, hyper-realistic graphics.
Project Reports
Kit. Audio
GENERATIVE PODCASTS // SONIC BRANDING // EDITING & MIXING //